Insightly – Analytics SaaS Website

Insightly is a data analytics platform helping companies visualize and act on real-time business data. They approached us to redesign their marketing website to better communicate their value, showcase product features, and improve lead generation.

We created a structured, conversion-optimized website with modular sections tailored for SaaS audiences—from founders to enterprise buyers.

Highlights:

Feature-rich product sections with animated illustrations
Integrated blog and resource center powered by CMS
Use-case focused layouts that speak to multiple industries
Built in Framer with interactive components and fast performance

The redesign elevated Insightly’s credibility and led to a significant boost in demo requests and trial sign-ups.

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For Insightly, the challenge was visualizing complex data systems in a way that’s understandable for non-technical decision-makers. We started by crafting personas and use-case narratives, and then mapped out a multi-tier navigation that allows users to explore the platform based on their role or goals.

Each section was built with modular blocks that could easily be reused across new pages or A/B tests. We included real product screenshots, interactive feature demos, and animated illustrations to keep the site dynamic.

They brought structure and creativity together in one clean experience. The site not only looks great, it’s already converting better.

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Noah Thompson – @noah.creates

Insightly – Analytics SaaS Website

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They brought structure and creativity together in one clean experience. The site not only looks great, it’s already converting better.

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